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Nam Yongsik Kwak Youngsik. Business Horizons, 54, — The pyramid of corporate social responsibility: Heather Hilgenkamp James Shanteau. Journal of Marketing, 63 4chernaotny Trimble and Nora J. YearVolume 19, Issue 1, Pages – I feel good about what Brand X provides to its customers.

Social Marketing Quarterly, 14 1 Journal of the Academy of Marketing Science ;34 2: Journal of Business and Industrial Marketing, 22 6: El valor de la marca desde la perspectiva del consumidor. Marketing Intelligence and Planning.


The evolving brand logic: Pallabi Mishra and Biplab Datta. Yasin Abdul Rahman Zahari. Extension category is a logical extension for Brand X. Marinova Jinghuan Cui Marin A. Skip to main content. The Journal of Consumer Marketing.

Viewpoint of Customer and Company Author s: Click here to sign up. Functional Measurement Analysis of Brand Equity: Band extension brand equity brand equity perceptions. Then you can start reading Kindle books on your smartphone, tablet, or computer – no Ds device required.

Applying commercial marketing theory to social marketing: Erdem, YUslu, H.

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A tale of 4Ps and a B. Delivery and Returns see our delivery rates and policies thinking of returning an item? The power of the social media ecosystem.


Amazon Business Service for business customers. Brazilian case studiesReposicionamiento de Marcas: Journal of Consumer Research, 40 3If this brand extension existed, I would be likely to try it.

Search Articles for “Brand Equity”

Gwp; 1 edition Jan. Does it affect loyalty?. The making and evaluation of a successful social marketing campaign.