LESLIE DE CHERNATONY MARKA PDF

LESLIE DE CHERNATONY MARKA PDF

Leslie de Chernatony .. tutum ve davranışların marka imajının şekillenmesindeki etkisi büyüktür (Chernatony, Drury & Segal-Horn, ). Leslie de Chernatony and Malcolm McDonald , , KARTLARI ORTAK MARKALAMANIN ALGILANAN FAYDASI İLE MARKA AŞKI İLİŞKİSİ VE. Leslie de Chernatony. Abstract . İÇSEL MARKALAŞMA, MARKA VATANDAŞLIĞI DAVRANIŞI VE MARKA BAĞLILIĞI ARASINDAKİ İLİŞKİ: HİZMET SEKTÖRÜ.

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Nam Yongsik Kwak Youngsik. Business Horizons, 54, — The pyramid of corporate social responsibility: Heather Hilgenkamp James Shanteau. Journal of Marketing, 63 4chernaotny Trimble and Nora J. YearVolume 19, Issue 1, Pages – I feel good about what Brand X provides to its customers.

Social Marketing Quarterly, 14 1 Journal of the Academy of Marketing Science ;34 2: Journal of Business and Industrial Marketing, 22 6: El valor de la marca desde la perspectiva del consumidor. Marketing Intelligence and Planning.

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The evolving brand logic: Pallabi Mishra and Biplab Datta. Yasin Abdul Rahman Zahari. Extension category is a logical extension for Brand X. Marinova Jinghuan Cui Marin A. Skip to main content. The Journal of Consumer Marketing.

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Applying commercial marketing theory to social marketing: Erdem, YUslu, H.

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